WhatsApp head Will Cathcart hints potential introduction of Ads on Channels and Status: Report

WhatsApp Channel is said to be in the process of developing or testing fresh voice message and sticker features. Additionally, it is reported that the platform may introduce advertisements in the Status feature.

In a recent interview with a Brazilian publication, WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. According to Cathcart, WhatsApp will not display ads in the inbox, but there is a possibility they might appear in different locations, like Status or Channels.

“There could be ads in other places — channels or status. For example, channels might charge people to subscribe, they might be exclusive to paid members or the owners might want to promote the channel. But, no, we won’t put ads in our inbox,” mentioned Cathcart, as per the report.

In an interesting turn of events, back in September, Will Cathcart had categorically refuted the allegations made in a Financial Times report, which suggested WhatsApp’s potential placement of ads on the chat screen. On X, the WhatsApp head stated, “This @FT story is false. We aren’t doing this.”

It is crucial to highlight that although Cathcart may have suggested the possibility of ads being introduced in WhatsApp’s Status or Channels section, it does not signify a definite confirmation of their arrival. In 2019, WhatsApp experimented with ads in the beta version’s Status segment, yet it never transitioned to the public version.

Meanwhile, WhatsApp reported that it took action against 7.11 million accounts in September, as per its latest monthly report for India, in adherence to the IT regulations. 

As per PTI, among these, 2.57 million accounts were banned proactively, even before receiving any user reports.

From September 1, 2023, to September 30, 2023, a total of 7,111,000 WhatsApp accounts were banned. Among these, 2,571,000 accounts were proactively banned prior to receiving any user reports, as mentioned in the WhatsApp report.



Milestone Alert!Livemint tops charts as the fastest growing news website in the world 🌏 Click here to know more.

Catch all the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.


Updated: 08 Nov 2023, 12:33 PM IST

Denial of responsibility! yesspdf.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – at loginhelponline@gmail.com The content will be deleted within 24 hours.

Read original article here

Leave A Reply